Minimalism

MINI had made several new advancements designed to reduce its environmental impact and increase its efficiency.

On a global scale, they wanted us to highlight each of these technologies in a simple, innovative, and of course, efficient way.

Hence, MINIMALISM: An efficient and minimal micro-site that provided users with a waste-free experience and let them learn about the MINI in the amount of time they had available, right down to the second.

After selecting a feature, users were treated to a series of different vignettes – ranging from 60 seconds right down to one – that explained these complex technologies using minimal and entertaining animations. That way we didn’t waste anything, including people’s time.